Playrix was present on the market with its first misleading creatives back in 2018. Among such advertisers, we've seen Matchington Mansion, Mafia City, MythWars & Puzzles, and of course, Homescapes, Gardenscapes, and other titles by Playrix. This paradox was seen through the example of some publishers that made fake advertising their main user acquisition channel. However, if the game is high-quality with great visuals and satisfying gameplay, some users will actually keep the game and enjoy playing. The main idea behind the success of the misleading ads is that the CTR of fake creatives is definitely higher along with the lower retention rate: users download the game, attracted by the catchy creative, and then delete it when the game doesn't meet their expectations. Despite the fact the majority of players hate fake ads (there's even a petition on ), this approach to advertising is surprisingly rewarding for some publishers. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Playrix produced over 25k fake ads in a year - gonna be more?įake ads have been a real struggle for many mobile game players.

Homescapes gameplay doesn't match ad